“I think we’re keeping the aperture very wide right now. We’re looking at a wide spectrum of areas inside of HME.”
YARMOUTH, Maine – Bill Mixon, former CEO of National Seating & Mobility and Advanced Diabetes Supply, has joined forces with Waud Capital to help shape a new platform in the home medical equipment (HME) industry.
“This is just the first inning with Waud, and things will evolve,” said Mixon. “The opportunity to work with a forward-thinking private equity firm in a space I’ve been passionate about for 20 years is incredibly appealing. As I enter the later innings of my career, my focus is on helping patients while strengthening companies.”
On what drew him to Waud Capital
HME News: After leading two major national players, why this role?
Mixon: Partnering with Waud gives me the chance to identify growth opportunities within HME and apply my past experience to build best-in-class solutions—whether through a single company or across several.
On leveraging past experience
Mixon: I understand the big-picture drivers of great patient care, as well as the external forces that impact HME. Success means managing payer relationships, navigating regulations, advocating with policymakers, and advancing care for chronic conditions. It also requires creating value-added services, improving outcomes for both patients and insurers, and harnessing technology—including AI—to move the industry forward.
On competitive bidding
Mixon: Historically, CMS hasn’t had much success with competitive bidding, and I don’t see as much savings potential today as there might have been 15 or 20 years ago. Companies that operate efficiently and deliver strong patient care will thrive, and the broader HME ecosystem, as always, will endure.
On where investment opportunities lie
Mixon: Right now, we’re keeping the lens wide. At the macro level, specialty supplies and device distribution make up a $125 billion market, while provider-outsourced services represent another $20 billion. Together, they create a broad spectrum of opportunities within HME.
